Protecting trade marks in China
By Sarah Chatterley.
Most businesses are aware today that when reviewing opportunities for doing business in China, either by selling their goods and services there, by manufacturing goods there for export, or by employing a Chinese manufacturer, their intellectual property will be exposed to an ever-changing legal environment.
Maintaining your trade mark
By Sarah Chatterley.
If your business has been trading for some time brand names or logos may have been “tweaked” by altering a character, streamlining a design or changing corporate colours.
Trade mark classification
By Sarah Chatterley.
For trade mark registration purposes, all goods and services fall into one or more of 45 different categories called “classes”. The specification of goods and services which need to be protected by registration of a trade mark needs to be given careful thought when filing your application. We can help you decide which classes are most important to you now and in future, and help you with the wording of the specification.
Trade mark priority
By Sarah Chatterley.
Use the “priority” system to “leapfrog” over any trade mark applications filed between your first application and subsequent applications filed within six months.
What does your trade mark say to others? Is it PSCHITT?
By Sarah Chatterley.
Be careful when you pick a name that it doesn’t mean something entirely different in another country. Could your trade mark be the cause of confusion or hilarity abroad?