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Trade mark classification

By Sarah Chatterley.

For trade mark registration purposes, all goods and services fall into one or more of 45 different categories called “classes”. The specification of goods and services which need to be protected by registration of a trade mark needs to be given careful thought when filing your application. We can help you decide which classes are most important to you now and in future, and help you with the wording of the specification.

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What does your trade mark say to others? Is it PSCHITT?

By Sarah Chatterley.

Be careful when you pick a name that it doesn’t mean something entirely different in another country. Could your trade mark be the cause of confusion or hilarity abroad?

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House marks and product names

By Sarah Chatterley.

The best trade marks are those which are totally invented, have no meaning and do not allude in any way to the products or services which are provided. Don’t restrict your business by picking a trade mark or name which is descriptive or which will limit you in future for example LEICESTER DOUBLE GLAZING SERVICES. As well as being difficult to register, a restrictive trade mark may give the impression that "double glazing" is the only product offered and such a geographically restricted name does not provide the opportunity to branch out.

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Colour, shape and get up protection

By Sarah Chatterley.

There may be characteristics other than the name of your product that can be protected by a trade mark registration. Good examples are “get up”, colour and shape. Think about what is memorable about the appearance of your products. What part of your product would you be unhappy to see on a competitor’s offering?

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How to keep your trade mark in great shape

By Sarah Chatterley.

There are a number of things to remember once you have received your trade mark registration certificate:

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